Ten steps to Search Engine Optimization
- If you want to use button or java links for site navigation, then add text links as well at the bottom of the page . Google cannot obtain all the information it needs from graphic button links and java script.
- All of your pages should be pure html, htm, or php. If you must use pages with pagename.php?cat=2&zone=4 then use Mod Rewrite to adjust them to look like this. pagename/2/4.
- Never Submit or pay to submit to search engines as they have the technology to find you without paying for it.
- Make sure your Meta tags on each page reflect the page content they are on, and don’t spam them. Your title is most important, description is a broader aspect of your page. Limit the number of keywords used. Some search engines use the keywords but the main search engines don’t.
Sample ALT TAGS
<title> Add Text Here 63 char including spaces </title>
<meta name="description" CONTENT=" Add Webpage Description here 140 Chars ">
<meta name="keywords" CONTENT=" Add 5 Keywords or Phrases about your webpage ">
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<meta name="robots" content="index, follow"> |
- Do not flood the alt tags with a lot of information. The value behind them is very small.
- Search engines can only read text. Unlike people, they do not recognize words saved in pictures or Flash, so make sure you have the keywords in your content.
- Keep the content narrowed down to the topic you are talking about, broaden the topic too much and you will water down the content of your webpage and reduce it's value to the search engines.
- Check your robots.txt file and make sure it exists in your website files, however it should not contain commands that reject earch engines.
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User-agent: EmailCollector
Disallow: /
The above is valid, it will reject the Email Collector.
User-agent: *
Disallow: /
The above will block all search engine spiders. |
- Install a links program and obtain reciprocal links relating to the service or products you are selling.
Add links slowly, also in the link text on your partner's site use keywords relating to your site.
- Add a short descriptive line plus the link of all your pages onto a webpage called sitemap, and link it to all your webpages.
If you are having any problems with search engine optimization email us
and our website designers will give you advice.
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